The Changing Landscape of European Medical Device Regulations (part 1 of 3)

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The Changing Landscape of European Medical Device Regulations Patrick D. Mize, Ph.D.   Contact Dr. Mize  http://goo.gl/PV31NZ Advisor: Product Development / Regulatory Services Introduction Marketing a Medical Device or an IVD in the European Union is gated by the assembly of the Technical File and conformity assessment [either self-assessment or through an NB, Notified Body]… Read more »

NEGATIVE PR? YOU CAN HELP CONTROL THE NARRATIVE

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Richard M. Hahn, Senior Marketing and Creative Director Today’s 24-hour news cycle can place an individual, business or brand at risk at the slightest hint of controversy or legal problem. Acting swiftly to prevent a crisis from deepening is imperative. You must take control and manage the message in a cool, confident manner. What you… Read more »

Death by Content

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Richard M. Hahn, Senior Marketing and Creative Director I just received a USPS-delivered newsletter from a company, a B2B firm I like with a wonderful reputation and quality services.  But this newsletter was a real ‘brand buster’ in my estimation. The writer had to be paid by the word; it was wall-to-wall text formatted into… Read more »

Five Steps to Creating a Successful Marketing Program for an Emerging Business

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Jared Byer, MBA – Managing Director Five Steps to Creating a Successful Marketing Program for an Emerging Business Businesses that want to thrive understand the need to develop effective marketing programs. Unfortunately for some business owners, understanding the importance of “doing” marketing differs from understanding how to build a cost-effective program that works. Here are… Read more »

Training and Training Documentation in Clinical Research

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Patrick R. Ayd, BSN, MBA Advisor: Clinical Sites One of the biggest problems I encounter is related to training and training documentation.  When you look at the delegation of duties log and see what tasks have been delegated to whom the first question that you should ask yourself is “does this person have training specific… Read more »

Benefits of Social Media for Business

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In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing: 86% of marketers stated that social media is important for their business 89% of marketers stated that increased exposure was the number one benefit of social media marketing These are the definitive benefits of social media marketing that are listed:… Read more »

Quality Control in Clinical Research

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Patrick R. Ayd, BSN, MBA – Advisor, Clinical Sites Quality Control (QC) in clinical research facilities can simply mean that documented data (or data found to be missing) has had at least two sets of eyes review the data for correctness and completion.  The end result of a good QC system/process is having good clean… Read more »