BioAlliance … helping Life Science companies communicate their brand advantage.
Regardless of the size of the stage – local, regional, national or global – a B2B marketing strategy is only effective when a company’s mission, culture, product/service offerings and brand advantage are communicated to a clearly defined audience. BioAlliance can assist life sciences companies create and implement brand-driven strategies that combine these elements into a powerful, consistent message that positions their offerings as the best choice to meet their customers’ needs.
We create and implement efficient, targeted branding and marketing strategies
- Strategic Planning
- Branding & Messaging
- Website Development
- Video Production
- Graphic Design
- Internal Marketing
- Public Relations
STRATEGY & PLANNING
An effective strategy requires knowledge – of the company, the product/service, the market, the competition and the customer. Through research and conversation, we identify every key bit of data that will determine where you are and what it will take to get you to the next level.
MARKETING PLAN DEVELOPMENT
We custom tailor every marketing plan to the size, resources and goals of the company. A strategic marketing plan is the road map that outlines objectives and actions that guide your marketing efforts, while helping you recognize opportunities and react to contingencies.
BRANDING & BRAND MANAGEMENT
BRAND MESSAGING & TAGLINES
Consistent messaging across all marketing platforms is necessary to maintain your brand’s image. We create the words and phrases that communicate your value proposition to customers.
What makes your company different from the competition? What does your acronym-named business do exactly? A tagline allows you to be descriptive of your services or point out what makes you unique. Let us help you better define your company.
Your brand should be consistent across all platforms. Our style guides cover logo dos and don’ts, colors, fonts, brand personality and many other guidelines for standardizing your internal and external marketing efforts. In order to maintain your brand’s value and image everybody in your organization must adhere to the guidelines.
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DESIGN & DEVELOPMENT
In the life sciences industry, your website is your storefront; it is most often the first engagement a potential client will have with your company. This means your site must reflect the value of your brand and the quality of your services. Our sites are built using a content management system that allows you to internally update your site quickly and easily, without the need for third-party expense.
The advantages of our sites include:
1. It’s Content Managed. (CMS)
You can log in and make copy changes, upload photos, embed video, add links to resources, create new pages and publish on the fly. CMS sites are as responsive as social media.
2. It’s Optimized. (SEO)
Many web firms up-charge for this; we build SEO into the foundation of the site so that it’s searchable out of the box. This means keyword-conscious copy written by real marketers, meta-tagged, title-tagged and lightweight.
3. It’s Measurable (Analytics by Google).
We build this up-ticket item in by default because it’s important to be able to track campaigns, refine the sitemap and launch future pages. Analytics at the base lets you measure visits to the site; when fully utilized it’ll tell you stats on your traffic right down to the monitor size most people view from when looking at your site. Compare past performances to new performances, and gain valuable insight to how your market interacts with you.
4. It’s Custom. (Brand Management)
The biggest advantage to an all-in-one agency is the ability to brand-manage efficiently. Your website will look like your other marketing materials. NO easy-bake website templates here.
5. It’s Cross-Browser Tested.
6. It’s Responsive.
We only build responsive sites with a mobile-first mindset. Each website will be visually appealing and completely functional on smartphones, tablets, laptops and desktops.
If you have a complex website or want to narrow down information for visitors on the go, we can develop a mobile site that is responsive, visual, and most importantly, easy to use on all smartphones and tablets.
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Nothing tells a life science brand’s story as effectively as video. Our in-house production team creates and produces documentaries and event videos that inform, excite and connect with your audience on an emotional level. Whether for a high-impact production highlighting your services, capabilities and success stories, a rollout of a new product or service, or training for new hires nothing enhances your brand value and image as much as a state-of-the-art video production.Back To Top
REPUTATION & CRISIS MANAGEMENT
Your brand’s reputation can evaporate overnight if a negative event puts you in the headlines. Fast action and well-crafted messaging are critical. We have the resources and strategies to help lessen the impact by helping you communicate with your employees, vendors and the general public. We can even have an emergency communications plan in place that can be implemented quickly. Think of this as image insurance.Back To Top
BioAlliance has built its reputation on business development through social media. No one has more expertise or experience in marketing life sciences companies through proven online strategies.
GRAPHIC & PRINT DESIGN
Contrary to popular belief, print isn’t dead yet. Sales pieces, direct mail campaigns, brochures, event invitations, print advertising, program books … you name it, we design with close attention to message, audience and brand integrity.
TRADE SHOW DISPLAYS
Ready to stand out in that ocean of competitors. We can create a head-turning display and a strategy to get visitors.
Know what you want to say, but not sure how to say it? That’s what copywriters are for. We’ll turn your bullet points into a compelling brand story. From a print ad to a Facebook post, we have a way with words.
Information at a glance – that’s the power of communicating complex information through infographics. Make your company’s stats and data easily understandable in an attractive, easy-to-read design. We can do that, too.Back To Top