Services
Fractionalized BD
BioAlliance Strategies:
The Proven Leader of Fractionalized Marketing & Business Development Strategies to the Life Science Industry
Since 2011, BioAlliance Strategies has emerged as a leader in guiding life science service providers and sponsors through the challenges of market penetration and sales growth. We create global brand awareness and identify individual targets for our clients to approach and build their BD pipeline. We do so through a proprietary research and a data-driven, three-step action plan designed to significantly increase our clients’ BD ROI.
- We Identify synergistic business relationships through a research driven, integrated approach.
- We Communicate through customized, proven strategies that engage key stakeholders within targeted businesses.
- We Facilitate engagements between our clients and their target market.
Our Model
Our Deliverables
Fractionalized BD & Strategic Deliverables
Calendar:
We’ll build your annual marketing calendar tying it to relevant industry events promoting your presence and helping to schedule meetings in advance.
Newsletters:
Creation of newsletters presenting client services and capabilities to generate global market awareness to our database of 40K+ industry contacts. These newsletters will incorporate links to pull readers to client content on their website, video channel, and other social platforms. Newsletters are distributed twice with a second attempt released to all ‘Non-Opens’ after three days. After newsletters are release twice, all data of readers that includes the ‘Open’ and ‘Click’ activity are reported to client for BD follow-up activity.
- Images and Links Draw Readers to Your Website and Events as Well as to Collateral Material Such as Case. Studies and White Papers to Demonstrate Your Experience and Capabilities.
Webinars:
The BioAlliance Video Network was created as a platform for the recording and broadcasting of client webinars. Clients receive two versions of their webinar videos. One version includes a fifteen-minute section that includes information to share during the ‘Waiting Room’ of the webinar. The second version has a ten second intro leading into the webinar that can be posted on their website or video channel. All metrics and data of registrants and attendees are provided to clients for BD follow-up activity.
- Leverage Our 40K+ Industry Contacts in Sponsors and CROs to Share Your Experience Through Case Studies and White Papers to Demonstrate Your Experience and Capabilities.
- All Attendance, Polling, Q&A Submissions are Reported for Client Follow-Up Activity.
- Pre-Recorded Webinars Eliminate Risk of Human and Technology Failures
Corporate Videos:
Creation of corporate videos highlighting your thought leaders and KOLs offering their experience and insight. These efforts build global awareness of your company’s expertise and leverages our outreach to pull clients into your sales pipeline.
LinkedIn:
Creation of corporate branded posts shared with your team for weekly updates as well as specific posts tied to your events such as conferences, webinars and other activities.
Reporting:
All newsletter and webinar activity reports delivered in excel sheets for actionable activity for BD and sales team’s follow-up efforts to prioritize high-value targets reading your content and attending your events.
- Metrics reported from all newsletters and webinars of opens/clicks, registrations, attendance, poll responses, Q&A, as actionable follow up for your BD team.
Increase Your BD ROI. Contact Us Today.
(919) 386-1666
Corporate Development
BioAlliance assists our clients through corporate development strategies to define a path to market penetration or product commercialization including Mergers & Acquisitions, Capital Sourcing, Licensing, Co-Development & Joint Ventures.
Few companies in today’s business environment develop a therapy, technology, or medical device from the bench to the market. Strategic relationships are utilized to enhance scientific expertise, geographic reach and sharing of financial risk.
BioAlliance assists our clients through corporate development strategies to define a path to market penetration or product commercialization. Our services include:
- Mergers & Acquisitions
- Capital Sourcing
- Licensing, Co-Development & Joint Ventures
- Interim Executives
- Scientific Advisory & Board of Director Memberships
- Financial Modeling
- Forecasting & Budgeting
- Target Identification & Evaluation
- Project-Specific Financial Analyses
Web Development
The advantages of a BioAlliance designed website includes:
- It’s Content Managed (CMS) You can log in and make copy changes, upload photos, embed video, add links to resources, create new pages and publish on the fly. CMS sites are as responsive as social media.
- It’s Optimized (SEO) – Many web firms up-charge for this; we build SEO into the foundation of the site so that it’s searchable out of the box. This means keyword-conscious copy written by real marketers, meta-tagged, title-tagged and lightweight.
- It’s Measurable (Analytics by Google) – We build this up-ticket item in by default because it’s important to be able to track campaigns, refine the sitemap and launch future pages. Analytics at the base lets you measure visits to the site; when fully utilized it’ll tell you stats on your traffic right down to the monitor size most people view from when looking at your site. Compare past performances to new performances and gain valuable insight to how your market interacts with you.
- It’s Custom (Brand Management) – The biggest advantage to an all-in-one agency is the ability to brand-manage efficiently. Your website will look like your other marketing materials. NO easy-bake website templates here.
- It’s Cross-Browser Tested – Firefox, Chrome or Explorer? Your site will perform correctly in each, as well as the lesser-known web browsers like Safari and Opera. Our development team writes each site in lightweight CSS, PHP, DHTML and Javascript.
- It’s Responsive – We only build responsive sites with a mobile-first mindset. Each website will be visually appealing and completely functional on smartphones, tablets, laptops and desktops.
- Mobile Optimized – If you have a complex website or want to narrow down information for visitors on the go, we can develop a mobile site that is responsive, visual, and most importantly, easy to use on all smartphones and tablets.
Benefits of Newsletters for Marketing in Life Sciences
Benefits of Webinars for Marketing in Life Sciences
Benefits of Outsourcing Marketing and Business Development in Life Sciences
Benefits of Podcasts for Marketing in Life Sciences
Outsourcing Marketing vs. Internal Resources in Life Sciences
The Proven Leader of Fractionalized Business Development Strategies to The Life Science Industry
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