The Firm
The Firm Behind Revenue Infrastructure.
Supporting life sciences organizations since 2011.
BioAlliance designs, installs, and compounds commercial systems that produce predictable pipeline, authority, and revenue stability. The firm works exclusively in life sciences. Every engagement begins with a diagnostic. Every system is measured by CMR Score. Every outcome is documented.
How We Work
Mission, Vision, History.
Our Mission
BioAlliance Strategies exists to build the commercial infrastructure that determines whether life sciences organizations are evaluated or excluded before engagement begins. Our work is structural. Our standard is observable. Our measure of success is pipeline that compounds.
Our Vision
A life sciences commercial landscape where every qualified organization competes on the strength of its infrastructure, not the size of its outbound effort. Where Revenue Infrastructure is the standard by which commercial performance is measured, built, and improved. Where BioAlliance is the firm that built the category and set the standard.
Our History
BioAlliance Strategies was founded in 2011 by James J. Sarene with one premise: that the structural commercial problems facing life sciences organizations required a structural solution, not more marketing activity or more BD effort. Over 14 years of engagements across CROs, clinical sites, site networks, SMOs, CDMOs, biotech, and pharma organizations, that premise has been validated with documented results. 153 newsletter editions. 200 webinars. 5 million market touches. 40,000 industry contacts. Six-year client engagements. BioAlliance is not a marketing agency. It is not a BD outsourcer. It is a Revenue Infrastructure firm. The first firm to name the category, build the diagnostic framework, and produce documented compounding results from its deployment.
Leadership
Leadership And Strategic Partners.
Across North America and Europe, with clinical, commercial, and technology depth.
James J. Sarene
Founder and Managing Director
Claudio Rota, PhD, MS
EU Director, Strategic BD Relations
Imen Jelassi, PharmD, MSc
EU Director, Strategic BD Relations
Denise McNerney
Global Strategic Advisor
Michael J. Sekol, M.Ed, Six Sigma Black Belt
Chief Technology Officer
Full Bios
In Depth.
Founder and Managing Director
James J. Sarene
James J. Sarene is the Founder and Managing Director of BioAlliance Strategies and the architect of Revenue Infrastructure, a structured commercial category he built to address the root cause of pipeline failure in life sciences organizations. He has more than 30 years of operating experience across CROs, biotech, pharma, medtech, and specialized service providers, with a career that spans senior corporate roles, boutique transactional advisory, and independent consulting. BioAlliance was founded in 2011 on the premise that most commercial problems in life sciences are structural, not tactical. That premise has been validated across 14 years of client engagements producing documented, compounding results. 153 newsletters. 200 webinars. 5 million market touches. Six-year client relationships. Jim does not build marketing programs. He builds the system that determines whether marketing, business development, and technology investments produce compounding pipeline or isolated transactions.
LinkedInEU Director, Strategic BD Relations
Claudio Rota, PhD, MS
Claudio Rota brings deep scientific and commercial expertise to BioAlliance Strategies’ European operations. With a PhD and MS in the life sciences, Claudio bridges the gap between scientific development and commercial strategy across the EU regulatory landscape. His work focuses on strategic business development relationships across European CROs, clinical sites, and sponsor organizations, bringing the Revenue Infrastructure framework to the markets and organizations that need it most.
LinkedInEU Director, Strategic BD Relations
Imen Jelassi, PharmD, MSc
Imen Jelassi is a PharmD and MSc-credentialed pharmaceutical professional whose expertise spans clinical development, regulatory affairs, and life sciences business development across European markets. At BioAlliance Strategies, Imen leads European strategic BD relationships, applying the Revenue Infrastructure framework to clinical research organizations, site networks, and sponsor companies operating across EMA, MHRA, and multi-jurisdictional regulatory environments.
LinkedInGlobal Strategic Advisor
Denise McNerney
Denise McNerney is a globally recognized leader in life sciences commercial operations with decades of experience building and directing commercial functions across CROs, clinical site networks, and sponsor organizations. As a Global Strategic Advisor to BioAlliance Strategies, Denise brings board-level commercial perspective to Revenue Infrastructure engagements, with particular depth in global site network operations, sponsor relationship development, and commercial team performance. Her endorsement of the BioAlliance methodology reflects direct experience with its results: as a client, she witnessed the newsletter program become one of GLSA’s most effective commercial visibility tools.
LinkedInChief Technology Officer
Michael J. Sekol, M.Ed, Six Sigma Black Belt
Michael J. Sekol is the Chief Technology Officer of BioAlliance Strategies, responsible for the technology architecture that powers the Revenue Infrastructure system: the Self Assessment scoring engine, the CMR Score calculation framework, CRM integration, email automation, and the data infrastructure supporting Signal Suite intelligence production. With a Master’s in Educational Technology and Computer Science and a Six Sigma Black Belt, Michael brings rigorous process discipline and technical depth to every system BioAlliance builds for clients.
LinkedInStrategic Partners.
GLSA, Global Life Sciences Alliance
Global Life Sciences Alliance
GLSA is a global network of clinical research organizations, site networks, and specialty service providers united by a commitment to advancing clinical development excellence. BioAlliance Strategies is a strategic commercial partner to GLSA, providing Revenue Infrastructure diagnostic and advisory services to GLSA member organizations.
Work With Us
Every Engagement Starts With A Diagnostic.
James responds to every diagnostic request personally, within one business day.