Five Life Science Sales Pain Points Fractionalized BD Solves

  1. Inconsistent Lead Generation
  • Pain Point: Internal teams often lack a systematic prospecting process, leading to unpredictable pipelines.
  • Fractionalized BD Solution: Brings structured, research-driven outreach with repeatable campaigns that continually feed the funnel with qualified life science prospects.
  1. High Cost of Full-Time BD Teams
  • Pain Point: Hiring and retaining senior BD talent is expensive (salary, benefits, travel), and ROI takes months to materialize.
  • Fractionalized BD Solution: Provides executive-level BD expertise on demand at a fraction of the cost, scaling effort up or down based on funding stage and business needs.
  1. Limited Market Access & Networks
  • Pain Point: In-house teams may not have the global contacts or cross-sector visibility to open new doors.
  • Fractionalized BD Solution: Instantly plugs into established life sciences networks—KOLs, investors, biotech, pharma, medtech—accelerating introductions and partnership opportunities.
  1. Poor Conversion from Awareness to Engagement
  • Pain Point: Companies often generate interest but fail to nurture leads into conversations or contracts due to lack of follow-up strategy.
  • Fractionalized BD Solution: Deploys multi-channel engagement (LinkedIn, email, events, webinars) with proven cadence and messaging to keep prospects warm and moving forward.
  1. Overstretched Scientific/Executive Teams
  • Pain Point: Founders, scientists, and CEOs often juggle BD on top of product development and operations—leading to missed opportunities.
  • Fractionalized BD Solution: Offloads BD responsibilities to specialized professionals, freeing leadership to focus on science, operations, and fundraising.
  1. Lack of Commercial Intelligence
  • Pain Point: Many companies struggle to understand market signals, competitor positioning, and buyer behavior—slowing decision-making.
  • Fractionalized BD Solution: Integrates market research, analytics, and BD strategy, turning data into actionable outreach and smarter deal-making.