Services
Our Fractionalized BD Model
Our Deliverables
Fractionalized BD Client Deliverables
Calendar:
Plan Your Work – Work Your Plan! We’ll build your “Go to Market” strategy with an annual marketing calendar tying it to relevant industry events promoting your presence and helping to schedule meetings in advance.
Newsletters:
Creation of newsletters presenting client services and capabilities to generate global market awareness to our database of 40K+ industry contacts. These newsletters will incorporate images and links draw readers to your website and events as well as to collateral material such as case studies, webinars, newsletters, and white papers.
Newsletters are distributed twice with a second attempt released to all ‘Non-Opens’ after three days. After newsletters are release twice, all data of readers that includes the ‘Open’ and ‘Click’ activity are reported to client for BD follow-up activity.
Webinars & Podcasts:
The BioAlliance Video Network (BAVN) was created as a platform for the recording and broadcasting of client webinars and podcasts branded for clients. Leverage our 40K+ industry contacts in sponsors and CROs to share your expertise through webinars.
The BioAlliance Video Network is Your 24/7 Branded Channel.
Webinar Repurposing –The real value of your webinar is the next 12 months after the event. Newsletters include links to pull readers to download your webinar recording to capture valuable target client data, submissions are reported for client BD follow-up activity.
Corporate Videos:
Your webinars and corporate videos are a tool to Educate to a Global Market on your website and social media platforms. We’ll leverage your monthly newsletters to pull readers to download your content to build your BD pipeline.
LinkedIn:
LinkedIn posts will be created and cycled to build brand awareness. Images and links draw readers to your website and events as well as to collateral material such as case studies, webinars, newsletters, and white papers.
Reporting:
All newsletter and webinar activity reports delivered in excel sheets for actionable activity for BD follow-up activity to prioritize high-value targets reading your content and attending your events.
Metrics are reported from all newsletters and webinars of include opens/clicks, registrations, attendance, poll responses, and Q&A submissions.
Corporate Development
BioAlliance assists our clients through corporate development strategies to define a path to market penetration or product commercialization including Mergers & Acquisitions, Capital Sourcing, Licensing, Co-Development & Joint Ventures.
Few companies in today’s business environment develop a therapy, technology, or medical device from the bench to the market. Strategic relationships are utilized to enhance scientific expertise, geographic reach and sharing of financial risk.
Web Development
The Advantages of a BioAlliance Designed Website Includes:
- It’s Content Managed (CMS) You can log in and make copy changes, upload photos, embed video, add links to resources, create new pages and publish on the fly. CMS sites are as responsive as social media.
- It’s Optimized (SEO) – Many web firms up-charge for this; we build SEO into the foundation of the site so that it’s searchable out of the box. This means keyword-conscious copy written by real marketers, meta-tagged, title-tagged and lightweight.
- It’s Measurable (Analytics by Google) – We build this up-ticket item in by default because it’s important to be able to track campaigns, refine the sitemap and launch future pages. Analytics at the base lets you measure visits to the site; when fully utilized it’ll tell you stats on your traffic right down to the monitor size most people view from when looking at your site. Compare past performances to new performances and gain valuable insight to how your market interacts with you.
- It’s Custom (Brand Management) – The biggest advantage to an all-in-one agency is the ability to brand-manage efficiently. Your website will look like your other marketing materials. NO easy-bake website templates here.
- It’s Cross-Browser Tested – Firefox, Chrome or Explorer? Your site will perform correctly in each, as well as the lesser-known web browsers like Safari and Opera. Our development team writes each site in lightweight CSS, PHP, DHTML and Javascript.
- It’s Responsive – We only build responsive sites with a mobile-first mindset. Each website will be visually appealing and completely functional on smartphones, tablets, laptops and desktops.
- Mobile Optimized – If you have a complex website or want to narrow down information for visitors on the go, we can develop a mobile site that is responsive, visual, and most importantly, easy to use on all smartphones and tablets.
The Proven Leader of Fractionalized Business Development Strategies to The Life Science Industry
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