Skip To Content

Free CMR Self Assessment

What Is Your Commercial Market Readiness Score?

Thirty questions. Five structural pillars. Your CMR Score out of 100 delivered immediately on completion. Free.

The CMR Self Assessment applies the same five-pillar scoring framework used in the full Revenue Infrastructure Diagnostic. Answer honestly. The score reflects what your commercial infrastructure can actually deliver, not what your team believes it can deliver. Results are instant. No credit card. No sales call required.

Thirty Questions

Score Your Commercial Market Readiness.

Answer honestly. The score reflects what your commercial infrastructure can actually deliver, not what your team believes it can deliver.

  • Free
  • Under 5 Minutes
  • No Credit Card
  • Instant Results

Scale: 0 Absent · 1 Emerging · 2 Developing · 3 Installed · 4 Compounding

The Scale

One Scale. Every Question.

The same five point scale applies to all thirty questions. It does not vary.

The 0 to 4 answer scale
ValueLabelWhat It Means
0AbsentNo evidence in any observable form. This does not exist.
1EmergingFragments present. Disconnected. Not yet deployed as a system.
2DevelopingPartially built. Inconsistently deployed. Needs investment.
3InstalledFunctional system. Clear observable evidence. Commercially credible.
4CompoundingMarket-leading. Generates compounding returns. Defensible.

Questions

Frequently Asked Questions

Pillar 1, Pipeline Architecture (Questions 1–6).

How clearly defined is your target client profile, including company stage, size, and therapeutic area?
How many active inbound channels beyond your website are currently generating qualified prospect inquiries?
How diversified are your pipeline sources across referral, inbound content, outbound, conference, and partner channels?
How well documented is your buyer pathway from initial inquiry through to proposal submission?
How consistently does your commercial team use a CRM to manage, track, and advance pipeline opportunities?
How many new qualified opportunities enter your pipeline on average each month?

Pillar 2, Authority Infrastructure (Questions 7–12).

How specifically does your website positioning differentiate your organization from named competitors in your segment?
How regularly do your named executives publish thought leadership content such as white papers or articles?
How active and consistent is your named executive presence on LinkedIn with original professional content?
Does your company hold third-party analyst recognition from ISR, G2, KLAS, Everest Group, or equivalent?
How active is your conference presence with documented speaking slots, sponsorships, or exhibition activity?
How frequently does your organization appear in trade press or industry media publications?

Pillar 3, Buyer Engagement Signals (Questions 13–18).

Do you publish a recurring newsletter with a subscriber list and a consistent monthly cadence?
Do you run a quarterly or recurring webinar series specifically targeting your buyer audience?
How deep is your published library of client case studies with quantified commercial outcomes?
How many downloadable assets such as guides, checklists, or benchmark reports do you offer as lead magnets?
How active and consistent is your LinkedIn company page posting cadence on a weekly basis?
How effectively does your website capture visitor information through gated content or inquiry forms?

Pillar 4, Sales Velocity Structure (Questions 19–24).

How clearly documented is your post-inquiry process, including response time commitment and scoping framework?
How quickly do qualified inquiries typically advance from first contact to a formal proposal stage?
How visible is your named commercial or business development team on your public-facing website?
How well developed is your proposal framework for producing consistent deal conversion materials?
How effectively does your team follow up with prospects across the 6 to 18 month buyer evaluation cycle?
How many active proof assets such as case studies or outcome metrics does your team use in sales conversations?

Pillar 5, Revenue Risk Exposure (Questions 25–30).

How diversified is your revenue base beyond your top three clients?
How diversified are your service lines in protecting against single-service revenue dependency?
How geographically diversified is your client base across markets and regulatory jurisdictions?
How strong are your contract structures in providing multi-year or retainer-based revenue predictability?
How clearly documented is your client retention rate and account expansion or upsell history?
How well would your pipeline and revenue hold up if your lead business development person left tomorrow?

Or Go Deeper

The Self Assessment Measures What You Know. The Diagnostic Measures What The Market Sees.

Organizations that score themselves at 75 frequently receive a full diagnostic score closer to 60.